Luxury Resort Giants Expanding With Luxury Cruises, Private Jet Tours

Luxury Brands Dive Into Travel Experiences

Luxury hotel brands like Four Seasons, Aman, and Ritz-Carlton are now expanding beyond hotels into exclusive travel experiences. From private jet tours to luxurious cruiseshttps://www.businessinsider.com/luxury-resort-giants-expanding-with-luxury-cruises-private-jet-tours-2024-12

, these companies are creating unique ways for their loyal customers to explore the world while staying connected to their favorite brands. This bold move is reshaping the definition of luxury travel.

Exclusive Travel Networks by Four Seasons and Aman

Four Seasons and Aman are more than just hotels; they are crafting complete vacation ecosystems. These include high-end hotels, private residences, and luxurious travel options. Alejandro Reynal, CEO of Four Seasons, shared that their hotels and resorts bring in 80% of their revenue. Adding private jets and cruises enhances their offerings, creating a unique experience that keeps guests coming back.

Four Seasons has partnered with travel experts to operate its jet tours since 2015. Their luxurious Airbus A321LRneo jet offers spacious seating for 48 guests and multi-country travel itineraries. Similarly, Aman has introduced an intimate 19-seat private jet service. These trips let travelers visit several countries while experiencing the luxury of these iconic brands.

These exclusive tours also serve as a gateway to the brands’ properties. Travelers who enjoy the jet tours often return to stay at Four Seasons or Aman hotels. In 2024, Four Seasons hosted eight jet trips, nearly all fully booked, and plans are already in motion to expand itineraries in 2025.

Carnival Growing Private Island Resorts to Compete With Royal Caribbean

Ritz-Carlton’s Luxury Yachts

Ritz-Carlton has entered the cruise market with its Yacht Collection, offering a new kind of luxury travel. Launched in 2022, the first yacht, Evrima, provides a one-to-one staff-to-guest ratio, ensuring personalized service. Designed for travelers who prefer privacy, this ship redefines cruising by creating a yacht-like experience.

Evrima spans 623 feet and offers 149 elegant suites with ocean views. It also boasts unique amenities like a marina that opens directly onto the water. Ritz-Carlton’s approach to cruising has been a hit, and plans for a third yacht are already underway for 2025.

With the luxury cruise market booming, Ritz-Carlton’s innovative approach has set new standards, making ultra-luxury travel even more appealing.

Floating Resorts from Four Seasons and Aman

Luxury at sea is the next big trend. Four Seasons plans to launch a 95-suite cruise ship in 2026, while Aman is preparing to debut a larger luxury vessel by 2027. These floating resorts will provide the same five-star service and comfort as their hotels, ensuring that loyal customers feel at home even while at sea.

Four Seasons CEO Alejandro Reynal noted that bookings for their upcoming ship are already promising, with repeat customers eager to join. Aman’s COO, Ben Trodd, also emphasized that for their clients, the experience is more important than the destination itself.

Challenges and Opportunities

Expanding into the cruise market isn’t without challenges. Maintaining high service standards and handling operational complexities are significant tasks. However, these brands are determined to meet their customers’ expectations.

The luxury travel market is becoming more competitive, and travelers now seek experiences that combine comfort, exclusivity, and adventure. By integrating private jets, yachts, and floating resorts into their offerings, Four Seasons, Aman, and Ritz-Carlton are setting new benchmarks in high-end travel.

A New Era in Luxury Travel

The entry of Four Seasons, Aman, and Ritz-Carlton into private jet tours and luxury cruises marks a turning point in the travel industry. These brands are not just providing accommodation—they are creating journeys. By offering everything from exclusive jet trips to floating five-star resorts, they ensure their loyal customers enjoy unforgettable, seamless experiences.