Cathay Launches New Song to Strengthen Customer Connection
Cathay is introducing a new musical theme called “Song of Cathay,” created to strengthen its bond with customers. This uplifting and inspiring tune represents Cathay’s commitment to helping people move forward in life.
The “Song of Cathay” adds a new layer to the airline’s brand by drawing from its rich history as a leader in travel. The music is designed to evoke happy travel memories, capture the excitement of adventure, and reflect the warmth and hospitality that Cathay is known for.
This new music will be featured in various places, including Cathay Pacific’s lounges, aircraft, and the Cathay Shop at Cityplaza. It will also be available on the airline’s mobile apps, customer service hotlines, and Spotify playlists, offering a unified brand experience.
To launch the new song, Cathay partnered with the Asian Youth Orchestra, which recorded the music at their camp in Tianjin. The song made its debut at a special concert in Hong Kong, celebrating the orchestra’s 34 years of excellence. Cathay has been a proud supporter of the Asian Youth Orchestra since 1990, highlighting its commitment to youth development and the arts in Hong Kong.
